Selected work.

Business systems and websites I’ve built for clients, and one product of my own. Product screens are shown with sample data.

MEFMA Event Operations
MEFMA · Middle East Facility Management Association
Seating, guest sync, QR check-in and a live awards game for a regional association’s gala nights, in one app.
- Load-tested with 1,000 simulated players
- Built for about 500 guests playing the live awards game
- Smart seating plus QR check-in with certificates
63 automated unit tests
Visit mefma.org (opens in new tab)
Fluffy Operations workspace
Fluffy · Café, Istanbul
One workspace runs a café group’s menu, loyalty, till sales, stock, payroll and CRM.
- Loyalty with Apple Wallet, NFC, referrals, VIP tiers and challenges
- CRM with WhatsApp and email
- Ledger, stock and recipes, POS imports, payroll and attendance
126 database tables · 49 test files
Visit fluffytr.com (opens in new tab)
Growth engine for an Arabic coaching academy
Dr. Ehab Hamarneh · Be You Training
Landing pages, lead capture, an AI help desk and an agent order portal behind one coaching brand.
- AI help desk with auto-tagging and knowledge-base seeding, connected to Claude through MCP
- Arabic order portal for sales agents, with commissions
- Gravity Forms webhook plus a scheduled lead-sync worker
Visit drehabhamarneh.com (opens in new tab)
Unmu growth strategy engine
Unmu · Growth-strategy software, my own product
Founders answer an intake, and the engine writes their full growth strategy from live web research.
- 92 specified reports across 8 folders and 27 sub-folders
- AI strategist chat grounded in the client’s own reports
- Stripe billing, quotes and an admin CRM
1,886 automated tests passing
Visit unmu.io (opens in new tab)
Bilingual catalogue and wholesale reseller CRM
Falcon Syria
A 36-flavour English and Arabic catalogue whose wholesale enquiries go into a reseller CRM.
- 80 pages generated by a custom static build, with an age gate
- Protected lead form with rate limiting
- Custom CRM app for reseller applications
Visit falconsyria.com (opens in new tab)
For MEFMA
AI portrait generator for World FM Day
World FM Day · a MEFMA campaign
Attendees get a cinematic AI portrait that joins a live wall of faces at the event.
- OpenAI image generation in background jobs
- Email delivery and rate limiting
- Draggable photo wall display
For MEFMA
Training and certification dashboard
MEFMA Training Center
Tracks every trainee from first session to final certificate.
- Attendance, exams and certificate generation
- Four-level certification path
- Filtered CSV exports and result emails
Beautiful Mind Medical Center
Beautiful Mind Medical Center · Abu Dhabi
An English–Arabic site for a psychiatric and mental-health clinic, plus a child autism assessment landing page.
- English–Arabic site
- For a psychiatric and mental-health clinic in Abu Dhabi
- A separate landing page for child autism assessments
Visit bmmc.ae (opens in new tab)