Articles

Notes from building business systems: events, cafés, CRMs and the work behind them.

  1. A café’s loyalty, payroll and stock in one workspace

    How one workspace runs Fluffy's two Istanbul cafés: QR loyalty cards, POS imports, stock from recipes, payroll from check-ins and a customer CRM.

    · 5 min read

    Fluffy customer loyalty card on a phone-sized page, showing three of five stamps, with sample data

  2. What custom AI agents do on my projects, and what stays with me

    Custom AI agents write and test much of the code on my projects. Deciding what to build, reading every change and answering for it stay with me.

    · 5 min read

    On-site check-in screen showing arrival counts and a searchable guest list, with sample guests

  3. WhatsApp-first CRMs for Gulf and Türkiye businesses

    Your customers already message you on WhatsApp. How I design a CRM around that: consent first, approved templates, quiet hours and honest limits.

    · 5 min read

    CRM messaging screen with a WhatsApp draft to lapsed customers and a recipient preview, shown with sample data

  4. Load-testing a live awards game with 1,000 simulated players

    How I load-tested MEFMA's live awards game with 1,000 simulated players: what passed, the first attempt that failed, and what a test can't prove.

    · 5 min read

    Host console of the awards prediction game, showing finished questions and a live question with saved selections, sample data

  5. When a business needs a system, not just a website

    A website tells people about your business. A system runs part of it. Five signs you've reached that point, from systems I built for real clients.

    · 5 min read

    Customer CRM directory with segments for regulars, away customers and customers with no visits yet, sample data

  6. Seating a 40-table gala dinner without a spreadsheet

    How MEFMA's gala seating runs in one app: bookings sync from WordPress, auto-seating you can preview, QR check-in at the door and a table email.

    · 6 min read

    Seating studio floor plan with tables grouped by stage and main floor, shown with sample guests

Tell me what you’re building.

Three lines on WhatsApp is enough: what the business does, what it needs, and by when.